In this episode Nat interviews our friend Brian who is an IBM Futurist as well. You can find Brian on Twitter @BrianMoran.
Although the majority of the podcast is Brian and Nat, I add my thoughts for a few minutes at the end.
Below you will find the main takeaways from the podcast.
To find your brand cornerstone words: Ask 10 other people 4 words that describe you. Then use those forty words for inspiration with words that you want to choose to define your brand.
Brian’s four cornerstone words are: CCIF: Credibility, Character, Integrity, Faith.
Look at the big picture: Where do you want to be in 5, 10, 20 years?
Your brand statement helps you define your path.
Just because it’s hard to find your path does not mean you should quit searching.
Consider what does your perfect day look like? Understand that your perfect day might look different in 5 or 10 years.
It’s OK to make changes: Your personal brand and belief system do not need to be rigid.
Create four folders to organize everything you do on a day to day basis.
- Non Essential
To optimize you life for maximum productivity and happiness take care of the urgent and important issues right away and delegate the everyday and non essential tasks as much as possible.
Worst case scenario: Work on everyday and non-essential tasks yourself in non prime time hours.
Too often we get caught up in busy work and nothingness: We need to focus on the urgent and important tasks more.
Time is valuable: Invest it wisely. You have to guard your time carefully.
Examine the way you spend your day like a forensic scientist.
Check out Brian’s website Small Business Edge: Getting the competitive edge you need to succeed in business.
Also mentioned in this podcast: