Tag Archives | Marketing Strategy


Using Data to Connect With Customers with Neil O’Keefe from the DMA – Episode 25

In this episode we interview Neil O’Keefe who is the Senior VP of CRM and Member Engagement at the Data and Marketing Association. The Data & Marketing Association is a 100 Year old organisation (formerly the direct marketing association) is the community that champions deeper consumer engagement and business value through the innovative and responsible […]

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Episode 003 – How Being Like Amazon Can Help You Level Up Your Personal and Career Success

In this episode with fellow IBM Futurist Bryan Eisenberg (@thegrok) discusses how Amazon’s success can be applied to your business and your life. As Bryan explains in his book Be Like Amazon… The Four Pillars of Amazon’s Success Are: Customer Centricity. Continuous Optimization. Culture of Innovation. Corporate Agility. Bryan’s very book is an excellent example […]

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