The Future of Facebook and Social Media – Episode 012

Nat and I are both IBM Futurists, and this is without a doubt the most futuristic episode we’ve produced to date.

Yesterday was f8: The annual Facebook conference.  Of course Mark Zuckerberg had the keynote, and after a few admittedly terrible jokes about how Fast and the Furious 8 (F8) just came out he got into the good stuff.

Hilarious Sidenote: My friend Alex posted a status on Facebook that made me lol. He said “Fast and the Furious 95: Wheelchair Drift”

Haha anyways back to Zuck: His most recent post talks about how eventually we will share directly from our brain without having to rely on a low bandwidth interface such as talking.

An intriguing thought that Zuck has been talking about for at least a year now is how one day we will be able to type, click, and share with our brain: By thinking about the actions we want to take.

Here’s one of Mark’s posts from yesterday during f8.


Elon Musk has been talking about the constraints of talking and typing for quite some time.  His contempt for typing makes me laugh as he talks about how we communicate by “pressing buttons with meat sticks.”  Elon as well is interested in technology that creates a direct cortical interface with the brain.

Elon also talks about how “at the risk of sounding like a robot” he prefers to read over watching video or listening to audio due to the fact that with reading there is a faster information processing bit rate.

Back to Zuck though.

The main strategic move that he highlighted at f8 undoubtedly has Snapchat founders and investors worried: Zuck just announced that Facebook’s Snapchat style stories feature has now open sourced their augmented reality picture filter and frame customization platform.

I just counted the filters on my Snapchat and there are 11.

Facebook just flipped the script and enabled anyone to create their own filter.  That means that soon there will be thousands of filters and frames for pictures on Facebook.  Before long Facebook’s 1.86 billion active users will likely create tens of thousands of filters and frames.

To use Zuck’s words: “Transforming the camera from a feature into a platform where any developer can build for augmented reality will be an important step forward.”

So long as Facebook can organize the new augmented reality aspects of their camera sharing platforms in an easy to use way Snapchat might be in trouble if Facebook’s open source platform flourishes.

Hopefully Snapchat follows Facebook’s lead and open sources picture filter and frame creation as well, so that everyone can win from a wider variety of creative ways for users to share pictures and videos.

Download: The Future of Facebook and Social Media – Episode 012 (14 MB)

Free Branding Tool

Discover how strong your brand is with our FREE Branding Grader Tool:

Want to Take Your Personal Brand to The Next Level?

My most powerful personal branding and social media secrets are revealed inside of the awesome success solution: Profile Jetpack.

, , , ,

No comments yet.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.